Who We Are At 1st Florida Lending, we are direct mortgage lenders—not retail brokers—dedicated to providing exceptional, affordable, and customized lending experiences. Our innovative technology, industry-leading systems, and extensive portfolio featuring over 48 diverse loan programs ensure every borrower receives financing tailored precisely to their unique financial circumstances. Our Expert Team We proudly employ a team of highly trained, multilingual, and fully licensed mortgage professionals. Unlike lenders who rely on unlicensed coordinators reading scripted responses, our experienced loan officers provide personalized solutions, leveraging years of expertise to ensure a smooth and efficient loan process from application to closing. Our Mission & Vision At 1st Florida Lending, our core belief is simple: borrowers are people, not just numbers. Our mission is to deliver personalized mortgage solutions that align with your individual financial goals, ensuring your mortgage experience is both rewarding and stress-free. Why We Stand Out Expertise in Complex Loans: We specialize in complex loan scenarios and consistently secure approvals, even in challenging financial situations. Industry Leadership: We proactively stay ahead of industry trends and regulatory changes, providing borrowers with innovative and timely lending solutions. Experienced Leadership: Our founders’ extensive experience through various financial markets strengthens our commitment to reliable, customer-centric mortgage services. Flexible Financing: We offer versatile mortgage solutions at competitive rates for both U.S. residents and foreign nationals—options often unavailable through traditional banking channels. Supporting First-Time Home Buyers Purchasing your first home can feel overwhelming, involving significant financial decisions, strict regulations, and detailed credit requirements. Our knowledgeable loan officers are committed to guiding you through every step, ensuring clarity, confidence, and informed decision-making throughout the process. Why Choose 1st Florida Lending? Choosing a mortgage lender involves more than competitive interest rates—it requires integrity, transparency, and personalized support. Here’s why borrowers consistently choose us: Customized Mortgage Solutions: We recognize that every borrower’s financial situation is unique, providing personalized guidance tailored specifically to your needs. Comprehensive Loan Programs: Our extensive range includes home purchase loans, refinancing, debt restructuring, and reverse mortgages, ensuring solutions for all financial situations. Dedicated Expert Professionals: Our licensed loan officers offer exceptional service and personalized attention, creating a seamless lending experience from start to finish. Our Commitment to Community & Philanthropy Social responsibility is integral to our business philosophy at 1st Florida Lending. We measure our success by the positive impact we make within our community. Our team actively supports numerous charitable organizations through financial contributions, volunteering, and community outreach programs, empowering our employees to create meaningful change. In Summary The mortgage industry is continuously evolving, and at 1st Florida Lending, we’re here to ensure your borrowing journey is smooth, efficient, and rewarding. Our dedicated team is committed to helping you secure the best mortgage program at competitive rates, ensuring you feel supported and informed every step of the way. Ready to Get Started? Our multilingual staff is ready to help! Call us today at 407-300-2558 to discuss your personalized home financing options.